In the recent months, the internet marketing community has begun to take advantage of a new income opportunity known as Offline Gold. This method of making money is extremely easy to grasp, and it’s essentially a combination of online marketing skills and offline clients.

You, the internet marketer, provide a set of services such as local search engine optimization and website optimization to a local business owner. In this case, you are considered to be an internet marketing consultant. By providing just those two services for that business, they have the potential to gain more customers because you are helping them to take advantage of the local search opportunities that the internet provides. Although this is only an example of how the Offline Gold method would work, it’s a very accurate representation of how you could start making money in this arena.

Being an internet marketing consultant doesn’t require you to have a college degree nor do you have to have ‘guru’ status as an internet marketer. If you have had some success with internet marketing, whether it be in terms of search engine rankings or pay per click advertising, you can offer those services with which you have experience to local business owners.

Most brick-and-mortar business owners don’t have a website, so of course, they don’t know the potential boost in business that the internet could bring to them. You, on the other hand, are very aware of the local search opportunities available on the internet and they could very well bring new customers to these businesses by the dozens.

Nowadays, most print materials such the Yellow Pages or other phone books are available in digital format so when people want to buy something or are in need of a particular service, they will turn to the internet to find it.

Most people have the habit of typing in something like ‘my local area search term’, and this will bring up all the results for that type of business in their area. If you were to go into one of your local businesses today and ask the owner to do the same in reference to their own business, they’d likely be nowhere to be found in any of the listings. This could be because they don’t have a website, or if they do, there has been nothing done to make sure that website can be found by the search engines. As an internet marketing consultant, you would be able to improve upon this matter, and likely with extreme ease.

Business owners would probably be surprised to find out just how many local search opportunities they are missing by not putting the internet to use for their businesses. Google, for example, is one of the most widely used search engines, and millions of people turn to it looking for information everyday. Depending on the population of your locale, and the number of each kind of business in that area, many business owners could stand to gain a phenomenal increase to their bottom line just by taking advantage of a local business listing.

For instance, if you met with a local business owner who had a simple website but they didn’t have a local business listing in Google, you could offer to get them listed for a fee. This is a very basic service to offer, but it’s something that their business needs. In addition to the listing, you could also offer to revamp their website and perform some search engine optimization to help them garner rank in the search engines. Acting as an internet marketing consultant, you would be providing a service of extreme value to the business owner, and because of that, they will be more than happy to pay you for your time.

One good thing about the Offline Gold method is that it’s not very hard to build a customer base. Nearly every local business owner in your area probably has some use for the services you can offer, so you don’t really have to do a lot of searching for clients. Most internet marketers will tell you that they just walked into random businesses as they were out running errands and just began talking with the owners.

This is one very effective way to position yourself as an internet marketing consultant and a great way to get your feet wet. You already know what you’re good at doing, and if a business owner mentions something you’re not so familiar with, you can always outsource the task. Many have reported making several hundreds or even a few thousand dollars their first day of working the Offline Gold method. You could be doing the same, all you need to do is take action

We’re developing some amazing tools here at Blue Sky Publishing, LLC that are going to launch soon. They’re going to revolutionize the Offline Gold Business! So stay tuned……

to be continued

Tags: consulting, direct response marketing, Home business, Internet marketing, Offline Gold